Sports betting organizations have changed the way fans experience games from opening dedicated lounges in-stadiums to including fantasy stats on ticker tapes. Leagues and front offices have capitalized on this wealth of fan behavior to see what peaks fans’ interests and to discuss potential rule changes. Looking forward, what's the next big thing for the sports betting industry, and how will businesses adapt in order to meet their customer's needs? Tune in to hear Erika Nardini, Scott O’Neil, and Jason Robins wager on what’s ahead.