There’s truly no denying it: sports gambling is big, and it’s here to stay. In just three years since the Supreme Court ruling to repeal the Professional and Amateur Sports Protection Act, legal sports betting has quadrupled in the U.S. with nearly half of all U.S. states now live. In New York alone, the state took in over $1.5 billion in bets in its first 23 days. While the sports betting market booms, sportsbooks are intensely focused on taking a bigger piece of the pie. With this shift, gambling companies have been turning over every rock to capitalize on new customers and expand market share. This race has extended into the development of key partnerships, media property acquisition, forays into new technologies, and more. As this race heats up, this panel brings together industry leaders to discuss the current competition to capitalize on market growth and shape the future of the sports gambling space.