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Promising greater transparency, improved security, and decentralization, blockchain technology has the potential to fundamentally upend the status quo. Some analysts even predict it will be the next multi-trillion dollar opportunity. While the average sports fan may be familiar with the NBA Top Shot’s of the world, the sports industry continues to be at the cutting edge of innovative blockchain technology applications that extend far beyond NFTs. Headed into 2022, organizations are thinking critically about blockchain in their long-term strategy. How will pro sports leagues continue to embrace this new tech? What new products will consumers start seeing? This panel will bring together leaders shaping the blockchain strategy for some of the biggest players in sports, defining future use cases for the technology across ticketing, sponsorships, fan tokens, and much more.