Events

Every year millions of fans attend NFL games throughout the country. However, regardless of how popular the sport may be, consumer demand is evolving and expectations are rising. To continue to capture the attention of fans and provide high-level entertainment, sports franchises are leveraging analytics to help improve the fan experience.

This presentation will provide a behind-the-scenes look at how the Detroit Lions will be utilizing the Trace3 Analytics War Room at Ford Field to make real-time decisions to impact the fan experience. From this room, the Detroit Lions data analytics team will optimize the game day experience by analyzing real-time data across ticketing, concessions, retail, attendance, parking, and more.