The 12th annual Hackathon, presented by Wasserman Foundation, at the 2025 MIT Sloan Sports Analytics Conference brings together innovative and analytical minds to create groundbreaking solutions in the sports industry. This year’s competition looks to reveal the true commercial potential of an audience through the analysis of first party data. The aim is to go beyond traditional ‘revenue per fan’ models for merchandise, membership, tickets and hospitality – by uncovering new partnership models.