Over the past decade, 85% of sports venues have invested in significant improvements to meet the changing needs of fans and enhancing the overall experience. With a focus on creating new experiences within the venue, including new premium locations, all- you-can-eat options, or simply entry into the game, venue owners and operators are rethinking and redefining the in-venue experience. Increased investments in upgrades include UltraHD video boards, escalators for aging populations, improved communication in apps, better wifi, and optimized traffic flow. This panel brings together industry leaders with diverse perspectives to discuss the current trends and best practices.