Women’s sport––and more specifically, women’s hockey––is at a point of inflection. With an increased interest in women’s sports from fans, media, and sponsors, burgeoning professional leagues are looking for the ideal formula that will lead to sustainable future success. Team owner and league governor Johanna Boynton pulls back the curtain to show how the Premier Hockey Federation (PHF) is approaching the current sports landscape where player empowerment, fan engagement, and value-based partnerships have never been more important.