Events

In efforts to create unique competition, the NBA recently debuted its in-season tournament, while the NFL consistently updates its rules to enhance game flow, safety, and competitiveness and is also expanding its global presence by hosting games in international markets, with the first NFL game in South America taking place in 2024. The Horseracing Integrity and Safety Authority (HISA) is actively pushing for innovation to improve safety standards, while the MLS is rapidly expanding and using MLS Next Pro to test their latest innovations. Leagues continue to innovate and adapt to meet the evolving needs, desires, and concerns of fans while maintaining the integrity of their sport and the fundamentals that fans love. This panel brings together executives from the NBA, NFL, MLS, and HISA to discuss how leagues are making the decisions that are driving their sports forward to raise the overall quality for both the fans and the participants. Through insightful analysis, this panel will explore the impacts of these changes on league operations, fan engagement, player dynamics, and the overall future trajectory of each respective league.