Delivered in a case study format, the session will share how Sunni Hickman, VP of Marketing and Sales for the Harlem Globetrotters, brought in masters of basketball culture, Black excellence, and live show punch to create an entirely new Globetrotters experience. She’ll share how you can apply similar rebranding tactics to drive renewed loyalty and engagement with your target audience.
After this session, attendees will be able to: recognize the ways in which culture can be woven through every aspect of a branding campaign in a meaningful and impactful way, strategize digital initiatives that create authentic connections between brands and audiences/consumers, and Understand your brand purpose (why) and commit yourself to the right audience (who) can change the game.
Bringing together the leading figures in sports analytics, business, and technology.
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