Events

The business of sponsorships is rapidly evolving as the needs of businesses continue to grow and demand more data to support their partnerships. While sports teams and organizations are tasked to invest more in data to support ROI, they must also continue to invest in data to guide strategy and maximize the business. While data has always lived in traditional business such as the Finance sector, it is becoming an integral part of team sports and specifically the sponsorship area of the business. With the right people and analytic support, along with a strong data focus, analytics is becoming an organic extension of sponsorships and helping the business to make smarter business decisions to maximize the business and have more awareness of trends and business behaviors.