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The Florida Panthers’ journey to smarter ticket pricing began long before their back-to-back Stanley Cup runs. By shifting from a reactive approach to an AI-powered, predictive model, they transformed how they navigated market challenges—from transient fan bases to weather disruptions and geographic constraints. This data-driven strategy allowed them to anticipate demand shifts, optimize revenue, and build fan trust while maintaining pricing integrity. Their approach serves as a blueprint for sports organizations looking to integrate AI-driven forecasting into long-term business growth.