The Celtics-Lakers rivalry is one of the most storied in all of sports. From Russell vs. Chamberlain, Bird vs. Magic, to the “Big Three” vs. Kobe and Gasol, the matchup has defined eras throughout the history of the NBA. It’s been almost ten years since their most recent matchup in the NBA finals, as each team has transitioned on from its last slate of superstars and are now looking to write another chapter of the rivalry. This panel will explore each team’s approach to rebuilding over the past decade, featuring the two respective owners of the Celtics and Lakers, Wyc Grousbeck and Jeanie Buss. The panelists will discuss their similarities and differences regarding team-building strategies, and the relevant implications they have on fan engagement, business operations, and the odds of another Finals matchup in the near future.