Analytics have revolutionized sports to identify new strategies and help evaluate players, but what about intangibles? How do we evaluate the ‘glue’ players that play a pivotal role in the locker room, but whose names are not necessarily atop the stat sheet, or the hustle that does not get marked down but leads to a steal breakaway? This panel examines how teams try to put numbers on these vital moments for teams. Hear from coaches, players, and the journalists who report out on the ‘culture codes’ of teams as they discuss the analytics behind culture and the potential to measure these ‘glue’ players.