Events

This presentation will focus on how transformative opportunities are made available through elite level fundraising. The analytical data and assets generated by sports provide a platform for us all to use in making a difference in our communities. Kiesha Nix, VP of Charitable Affairs for the Lakers, will discuss best practices around idea generation, execution, and how to make an impact. From raising over half a million dollars in one day to knowing when to remove or replace activations that are not serving your brand, there are a variety of lessons that can help everyone in their philanthropic efforts.