Chief Business Officer, LA28
Brian Lafemina is reimagining the way Olympic and Paralympic host cities do business. In his role as chief business officer, Brian is working with partners to create premium collaborations to drive revenue and maximize the Games experience for fans, athletes and partners. Brian leads the organization’s strategic business ventures through a harmonized approach integrating venues, hospitality and ticketing, complementing LA 2028’s sponsorship program. Brian joined LA28 in April 2019.
President of LA Rams, President of Team & Media Operations at Kroenke Sports
Associate Professor & Executive Director, UNLV International Gaming Institute
Global Marketing Director, Sports, Entertainment, and Content Partnerships, Google
Bringing together the leading figures in sports analytics, business, and technology.
