Speaker Profile

David Schmittlein, John C Head III Dean of MIT Sloan School of Management David Schmittlein joined the MIT Sloan School of Management as John C Head III Dean in October,2007. His focus, since arriving on campus, has been to broaden MIT Sloan's global visibility, work withthe faculty to create new high-quality management education programs, develop enhanced educationalopportunities for current students, and to develop and disseminate business knowledge that has impactand will stand the test of time. He has also reached out to the many members of MIT's alumni communityto gain their valuable insights on MIT Sloan and management education. Prior to his appointment at MIT Sloan, Dean Schmittlein served on the faculty at The Wharton School ofthe University of Pennsylvania from 1980 until 2007. While at Wharton, he was the Ira A. LipmanProfessor and Professor of Marketing. He also served as Interim Dean during July 2007 and as DeputyDean from 2000-2007. In addition, he was chair of the editorial board for Wharton School Publishing. Dean Schmittlein received a Ph. D. and M. Phil. in Business from Columbia University and B. A. inMathematics (magna cum laude) from Brown University. His research assesses marketing processes anddevelops methods for improving marketing decisions. He is widely regarded for his work estimating theimpact of a firm's marketing actions, designing market and survey research, and creating effectivecommunication strategies. Dr. Schmittlein has served as a consultant on these issues for numerous firms, e. g. American Express,American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, GianniVersace S. p. A. , Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe PLC, TheOakland Raiders, The Quaker Oats Co. , and Time Warner. He has over forty publications, most in leadingjournals in Marketing, Management, Economics and Statistics. He has been an area editor for MarketingScience and a member of the editorial board for the Journal of Interactive Marketing, Journal of MarketingResearch, Marketing Letters and Marketing Science. Dr. Schmittlein serves on the International Advisory Board for Groupe HEC; the Governing Board of theIndian School of Business; the International Advisory Board of Lingnan (University) College of Sun YatsenUniversity; the Advisory Board for the School of Economics and Management of Tsinghua University;the International Advisory Board for the School of Management, Fudan University; and the Board ofTrustees of The Conference Board. He has served on the World Economic Forum's Global AgendaCouncil for Marketing and Branding. He has been a visiting professor in the Faculty of Economics atTokyo University, and a Distinguished Scholar in Residence at Washington University's John M. OlinSchool of Business. He has received awards for his research, his editorial work, and his teaching. Hisobservations and research have been cited often in the popular press, including Advertising Age,Business 2. 0, Business Week, China. com, Computerworld, Fortune, NPR's Marketplace, People's DailyOnline, Reuters, The ABC Evening News with Peter Jennings, The Economist, The Financial Times, TheLos Angeles Times, The Philadelphia Inquirer, The New York Times, The Wall Street Journal, U. S. News& World Report and USA Today. For more than 30 years, Dr. Schmittlein has done extensive consulting work for corporate clients in a widevariety of industries, including consumer products, computer software, pharmaceuticals, entertainment,manufacturing, and management consulting. For a full list of Dr. Schmittlein's consulting work, visit Dean'sCorporate Consulting engagements page. Dr. Schmittlein is a member of the American Statistical Association and the Institute for OperationsResearch and Management Sciences (INFORMS).