How are sports sponsorships priced, and how do brands measure their success? This workshop is intended for anyone interested in the business behind sports sponsorships, an increasingly important part of rights holders’ revenue streams and brands’ marketing plans. It explores the analytics behind valuing and evaluating the effectiveness of partnerships from both the seller’s and buyer’s perspectives and will give those attending a crash course on how the two parties assess these in similar, yet different, ways.
Bringing together the leading figures in sports analytics, business, and technology.
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