The NFL entered into new ticketing partnerships at the start of the 2018 season, embracing an innovative open distribution ticketing network model to provide more verified access points for fans to buy tickets and gain a deeper understanding of season ticket members, primary and secondary ticket purchasers, and transferred tickets. The open network and NFL-KAGR technology platform has provided visibility into millions of customers, both new to ticketing platforms and entirely new to the NFL broader ecosystem. During this session, League executives will discuss this open ticketing model, how it has enhanced both League and Club businesses, and what’s next for 2020 & beyond.
Bringing together the leading figures in sports analytics, business, and technology.
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