In the 18 months since the Professional & Amateur Sports Protection Act was overturned by the U.S. Supreme Court, revenue generated across states offering legal gambling has reached an astounding $15 billion. This is just a drop in the bucket as the market for illegal sports gambling has been estimated upwards of $150 billion. As gambling comes closer to being completely legalized across the United States, businesses and leagues are taking innovative approaches to make betting interesting and more mainstream to maximize the seemingly limitless revenue pool. This panel will discuss the mechanics behind the legislation, technology, and implementation.