The sports industry is in a period of massive disruption from streaming media to direct-to-consumer to globalization to sky-rocketing team valuations to increased access to athletes to data connectivity. Why have team values increased so much despite declining viewership? The Future of Sports Business is evolving in real-time reflecting the changing expectations of fans, athletes, & stakeholders. Hear from industry innovators from the pre-eminent sports organizations engaging the changing fan, how the game is more connected than ever before, and why the sports world will continue to become smaller. This discussion will highlight how organizations across the ecosystem are strategically adapting to changing fan preferences and highlight the data & technology needed to support changes in-venue, at-home, and across the world. The panel will consider the broader influences affecting the sports ecosystem, including globalization and emerging trends, as they look to redefine the future of sports business.