Come for the shock, stay for the horror, and learn “Why do people do what they do?!” Today, that question is a more pressing than ever. The US is wracked by behavioral crises of opioid addiction, obesity, and Type-II Diabetes. And we are learning more than ever before that it’s not only hard to initiate behavior change, it’s even harder to stay the course, and hardest of all to make the change stick. Come learn about the hidden forces shaping our behaviors from Behavioral Designer Matt Mayberry who will prove that your habits are no different than your favorite Professional Athlete.