Chief Commercial Officer, OverActive Media
Alyson Walker is the Chief Commercial Officer at OverActive Media, a global esports company focused on building winning franchises and creating unrivalled fan experiences. Alyson is responsible for driving business and audience growth through Global Partnerships, Marketing, Content, PR & Events and managing the business operations at OAM.
Alyson has extensive experience in the sports & entertainment industries and a proven track record for success and leadership as demonstrated in her previous roles. Alyson was the Vice President of Brand Partnerships & Client Strategy at Bell Media focused on developing content and data solutions for advertisers across Canada’s leading media properties and platforms. Previous to Bell Media, she led the network & broadcast teams at Maple Leaf Sports & Entertainment with the Toronto Maple Leafs, Toronto Raptors and Toronto FC. Prior to working in professional sport, she enjoyed immersing herself in Canadian amateur sport at the Canadian Olympic Committee leading sponsorship sales and service, merchandise licensing and commercial rights management. Alyson was part of the team that brought the 2010 Vancouver Olympic Games to Canadians in her role leading digital sales and brand partnerships with Canada’s Olympic Broadcast Consortium.
Alyson holds an MBA from the Rotman School of Management at the University of Toronto and a BSc from McGill University.