Chief Business Officer, LA28
Brian Lafemina is reimagining the way Olympic and Paralympic host cities do business. In his role as chief business officer, Brian is working with partners to create premium collaborations to drive revenue and maximize the Games experience for fans, athletes and partners. Brian leads the organization’s strategic business ventures through a harmonized approach integrating venues, hospitality and ticketing, complementing LA 2028’s sponsorship program. Brian joined LA28 in April 2019.
Senior Vice President, Games Delivery Revenue, LA28 Olympic & Paralympic Games
Professor & Director Robotic Vision Laboratory, Electrical and Computer Engineering Department, Brigham Young University
Bringing together the leading figures in sports analytics, business, and technology.
