No items found.

Broderick Hicks

VP, Brands, Wasserman

About

Broderick Hicks leads some of Wasserman’s highest profile brand clients as a Vice President on the Brands Team.  He currently leads the AT&T business, managing their portfolio of partnerships, activations, and tech integrations.  Broderick has an extensive background in technology, serving brands such as Microsoft, where he led their groundbreaking Surface on the Sidelines partnership with NFL, a deal that redefined the League’s official replay review process, and included tech integration across stadiums, NFL command center and media partners.  His expertise also spans telecom and CPG where he led notable partnerships for both Verizon and T-Mobile, as well as crafted a global portfolio and talent endorsement strategy for PepsiCo and Quaker.  A member of the SBJ 2019 “Forty under 40” class, Hicks holds a Bachelor of Science degree from the Calloway School of Business at Wake Forest University. His is based in NYC with his wife, Kelley, two sons, Major (5) and Locke (3), and two dogs.

Videos

Other Speakers

VIEW PROFILE
Dennis Lindsey
Dennis Lindsey

Senior Advisor, Dallas Mavericks

VIEW PROFILE
Jason Green
Jason Green

Chief Ticketing Officer, Miami Dolphins and Hard Rock Stadium

VIEW PROFILE
Rich Paul
Rich Paul

CEO and Founder, KLUTCH Sports Group | Co-Head of Sports, United Talent Agency (UTA)

VIEW PROFILE
Michael Voltmer
Michael Voltmer

Director of Baseball Strategy and Information, Los Angeles Dodgers

VIEW PROFILE
Levy Rozman
Levy Rozman

International Chess Master, Content Creator, and New York Times Best Selling Author

See All Speakers