Events

The sponsorship industry has become increasingly noisy while pressure continues to mount on sellers and buyers to deliver meaningful value. One of the most powerful ways to cut through the noise is context. From women's sports leagues continuing to press for their rightful share of spend, to the shake-up that's underway in the U.S. motorsports hierarchy, we'll take a look at how consumer behavior and attitudes reveal some surprising findings and validate our suspicions about where sponsorship dollars are headed next.