Events

In managing the dynamic setting of a live stadium event at Ford Field, with attendance in excess of 65,000 for the Detroit Lions and the room to expand for other sport/event types (~1.5 million people annually), the ability to ensure the safety and experience quality of the attendees is paramount.  The key to managing the rapidly evolving situation both inside and outside the stadium is to acquire and assimilate as much data as quickly as possible. Join us for a detailed walkthrough of the data pipelines and underlying platforms that power the Analytics War Room at Ford Field to understand the design goals, key decisions, and continuous improvement of event-day operations in support of world-class fan experiences.