From strategy in practice to games on the court and BIG WINS for the fans: analytics matter. In a previous world sports analysis for the NBA was a combination of observation, review, and gut instinct, all culminating in game-time strategy. Those elements are still critical to developing strategy for the game, but with more tracked data than ever before, analytics solutions have helped the LA Lakers analyze massive datasets, such as Second Spectrum tracking data, and develop an innovative analysis that coaches can use when developing a game plan for an upcoming opponent or evaluating potential roster decisions.