50% of the leading companies in S&P 500 will be replaced in the next 10 years. Industry leaders in sports (ESPN and Ticketmaster), new entities spun out of leaders (On Location), and companies at the frontline of venue experience (Delaware North) are facing increasing competition. New entrants to the field, alternative entertainment options, and shifts in customer behavior require aggressive shifts. On this panel, leaders of some of the world’s most prominent companies driving the sports ecosystem discuss their proactive approach to understand customer needs, the changing business dynamics and the challenges keeping their businesses as industry leaders.