Every athlete, team and sponsor will at some point be directly, or indirectly involved in a crisis of reputation. Recovery and even opportunity from this will depend on the perceptions that surround you – on both traditional and digital media. In this session you will learn through a case study the process we use to understand perceptions and create content strategies to improve reputation and build a brand more resilient to crisis.
Bringing together the leading figures in sports analytics, business, and technology.
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