Speaker Profile

With a proven track record in ticketing and sales strategy, Jeff Heaten serves as senior vice president of ticketing and premium sales for the Utah Jazz and Utah Hockey Club, responsible for all ticket sales, including season tickets, group sales, and premium seating. He also spearheads youth strategy, overseeing the development of Junior Jazz—the NBA’s longest-running and largest youth program—and Utah Hockey Club’s initiatives. 

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Heaton’s leadership has been instrumental in shaping ticketing strategies for the Jazz and Utah Hockey Club. He has played a critical role in the successful home game sell out streak that has been active for the Jazz since the 2017 NBA season. Heaton also helped shape the go-to-market approach to bring the NHL to Utah in 2024, resulting in a sold-out season for single-game and season ticket packages for the franchise’s inaugural year (2024-25). 

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Heaton joined the organization in 2014 as an account executive and has since held several leadership positions, including director of membership sales and service, and vice president of sales. 

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A graduate of Brigham Young University, Heaton holds a bachelor’s degree in linguistics and Japanese.

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