Speaker Profile

Nathan Blum is a seasoned leader in sports ticket sales and strategy, currently serving as the Managing Director of National Ticket Sales & Strategy at NASCAR. With over seven years at NASCAR, Nathan has played a pivotal role in shaping the organization�s ticket sales framework, driving revenue growth, and enhancing fan engagement across NASCAR-owned properties.Since joining NASCAR in 2017, Nathan has held several key roles, including Director of Sales Academy, Senior Director of Sales, and Senior Director of National Ticket Sales & Strategy. In his current position, he leads national sales initiatives, focusing on strategic planning, team leadership, and revenue optimization. Nathan oversees consumer sales and premium club efforts, developed NASCAR�s nationwide VIP experiences strategy, built the group sales organization, and guides a high-performing team dedicated to expanding NASCAR's fan base and maximizing ticketing performance.A champion of data-driven decision-making, Nathan has sought to infuse data and analytics into NASCAR�s sales organization, transforming how the team identifies opportunities, measures performance, and optimizes strategies. His focus on leveraging insights has empowered the sales team to make more informed decisions, refine targeting efforts, and drive measurable business outcomes.Prior to NASCAR, Nathan built a strong foundation in ticket sales and leadership with the Phoenix Suns, in Minor League Baseball, and in the American Hockey League, where he honed his skills in revenue generation, team development, and strategic growth. These experiences have shaped his holistic approach to sales, blending hands-on leadership with data-driven insights to achieve impactful results.