Events

NASCAR is off to its biggest season yet, with new markets, a first-ever in-season tournament, new broadcast partners, and a new ticketing partner driving unprecedented opportunities. Just a few races into the season, momentum is building, and data is playing a critical role in maximizing revenue. Nathan Blum will share how NASCAR’s sales organization leverages data to hire and evaluate talent internally and optimize lead generation, engagement, and conversion externally. Get an inside look at how NASCAR is turning insights into action to fuel growth in this historic year.