Vice President of Business Analytics, Ilitch Sports + Entertainment
Taylor Traub is the Vice President of Business Analytics for Ilitch Sports + Entertainment, which includes the Detroit Red Wings and Detroit Tigers. Taylor and his team lead the organization’s data and analytics strategy, including CRM – partnering with key business areas to develop innovative solutions.
Prior to his current role, Taylor served as the Director of FP&A at IS+E – supporting financial reporting and long-range planning. Before joining Ilitch Sports + Entertainment, Taylor spent time in digital product strategy and private equity real estate.
Taylor is a proud husband and girl Dad (x2) and is deeply passionate about finding a cure to Parkinson’s Disease. He graduated from Oakland University, where he captained the Baseball team, and holds master’s degrees from the University of Michigan and Johns Hopkins University.
Professor, Columbia Graduate School of Journalism | Founder, Good People LLC