With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships.
Recent years have seen an uptick in the use of advanced data and analytics to enhance game broadcasts and drive second-screen platforms, creating differentiating viewing experiences for sports fans.
Player tracking technologies in the past decade have provided information that was once unattainable—the distance and speed a player runs in a game, effectiveness against certain defenders, the game situations which are most likely to produce a fast break, and so much more.
With increasing options for when, where, and how fans are able to watch their favorite teams play, legacy venues are trying to accommodate newer technologies and comforts to encourage fans to come to live games and engage with their team.
Countless studies have shown that diverse teams outperform homogeneous counterparts. Yet in an environment where everyone is looking for a competitive edge, why is the sports industry so far behind?
In the 18 months since the Professional & Amateur Sports Protection Act was overturned by the U.S. Supreme Court, revenue generated across states offering legal gambling has reached an astounding $15 billion.