Competitive Advantage (302)
Day 1
Equity Analytics and the NFL's Rooney Rule
This session will consider the impact of the Rooney Rule on the representation of NFL coaches of color – and leaders of color beyond the NFL. Novel analytics focused on how coaches enter the NFL and progress up the coaching ladder highlight opportunities to enhance the Rule’s impact.
The Art and Science of Data Collection: Power Growth, While Delighting Your Fans Presented by Adobe
First-party data is definitely a hot topic (and quite frankly a survival requirement) for the cookieless future ahead. Let’s break down the various types of data within reach and cover ways to grow the size and depth of your database in meaningful and actionable ways.
Reimagining Football: First Data Driven Football League
A look behind the curtain on how to create a fan first football league using silicon valley product development principles. Find out how experts, data, and live testing football rules, technology, and equipment to create the best 5 weeks of start up football in 60 years.
Different Balls. Same Goals. Presented by StatsBomb
What can a decade at the cutting edge of Soccer analytics teach us about creating game-changing Football data? Join StatsBomb CEO Ted Knutson as he describes the process of starting from scratch, finding new answers to the same questions and creating a new competitive edge.
Braves New World - Marketing in the Metaverse
Seamless and blended physical/digital environments and “digital twins” will soon become reality and ubiquitous components of next generation fan experience. Sports business leaders should capitalize on advances in technology and the emergence of a Web 3.0/Metaverse business climate to create transformative immersive environments for fans and new revenue streams for teams.
Brick & Mortar Integration for Digital Customers Presented by Caesars Sportsbook
In the increasingly competitive sports betting landscape, consumers have more options than ever. To differentiate from their peers, learn how Caesars Sportsbook is leveraging best practices from an industry-leading rewards program, reducing friction between online and in-person transactions, and creating unique experiences to engage their best customers.
Acceleration of Fan Insights: How the Philadelphia 76ers & New Jersey Devils Innovate with Data Presented by KAGR
The effects of COVID on sports fans and live events have altered the revenue strategy and emphasis around data acquisition for Harris Blitzer Sports & Entertainment (holding company for Philadelphia 76ers & New Jersey Devils).
NBA Strategy: Leveraging Analytics on In-Game Information Presented by Microsoft
From strategy in practice to games on the court and BIG WINS for the fans: analytics matter. In a previous world sports analysis for the NBA was a combination of observation, review, and gut instinct, all culminating in game-time strategy. Join Philip Chang, Director of Basketball Analytics with the Los Angeles Lakers for a talk about how analytics is literally changing the game.
HIVE: How AI-Powered Measurement Can Increase the Value of Your Sponsorships by 30% or More
Hear how Hive is using AI to power more scalable and comprehensive measurement of sponsorships, enabling brands to more fully capture the value of their investments and for rights holders to better price their assets
How Golf and Health Science Experts Worked Together During a Global Pandemic Presented by PGA of America
Arjun Chowdri of the PGA of America explains how golf and healthcare industry experts were able to utilize scientific data to swiftly work together and develop CDC-approved guidelines for the sport throughout the country and world.
3D Motion Analysis finally has a "Magic Camera": A pioneer's journey of how we finally got here
Phil Cheetham's presentation will focus on a personal view of the transformative journey of biomechanics and motion analysis technology from the early 1980s to the 2020s and how in those forty years we progressed from primitive frame-by-frame film analysis, through sensor technologies, finally arriving at the holy grail of single-camera 3D markerless motion capture and analysis: a confluence of computer, AI, camera and software technology all in a single phone.
Quantifying the Mind: Revolutionizing Golf Data for All
Scott Fawcett, the creator of DECADE Course Management System, will discuss his findings by using golfers during tournaments to track mental characteristics, shot outcome, and therefore the strokes lost due to lack of mental strength.
Day 2
Finding the Modern Day Fan Presented by Ticketmaster
Fans have changed the way they look at the live event space over the past two years. Join in this Competitive Advantage chat to learn how Ticketmaster LiveAnalytics team is working with event organizers to better understand how demographic, psychographic, and behavioral metrics have changed for fans across all segments of entertainment
Cut Through Sponsorship Noise with Context Presented by SponsorPulse
From women's sports leagues continuing to press for their rightful share of spend, to the shake-up that's underway in the U.S. motorsports hierarchy, we'll take a look at how consumer behavior and attitudes reveal some surprising findings and validate our suspicions about where sponsorship dollars are headed next.
True ROI IS within Reach by Wasserman in partnership with FANAI
Shelley Pisarra will share learnings from Wasserman’s portfolio strategy to demonstrate how truly understanding performance attribution can help create more meaningful and effective partnerships.
The Next Frontier of Data Analytics in Sport: Integrating Performance Data and Video Presented by Catapult
Our goal at Catapult is to unleash the potential of every athlete and team on earth, and today we're sharing a breakthrough way for teams to do just that. Adam Chovan, a Senior Product Manager at Catapult, will discuss how Catapult is integrating wearable data with video footage to redefine performance analysis for all sports at every level. Discover how integrating these data sets can lead to new insights.
Lessons Learned from The Harlem Globetrotters Rebrand
Delivered in a case study format, the session will share how Sunni Hickman, VP of Marketing and Sales for the Harlem Globetrotters, brought in masters of basketball culture, Black excellence, and live show punch to create an entirely new Globetrotters experience. She’ll share how you can apply similar rebranding tactics to drive renewed loyalty and engagement with your target audience.
The Power of Philanthropy Through Sport
This presentation will focus on how transformative opportunities are made available through elite level fundraising. The analytical data and assets generated by sports provide a platform for us all to use in making a difference in our communities. Kiesha Nix, VP of Charitable Affairs for the Lakers, will discuss best practices around idea generation, execution, and how to make an impact.
How the NBA has evolved data strategy to serve the broadening definition of membership
The pace with which fans have demanded new and different ways to engage with their favorite teams and leagues has rapidly accelerated in recent years. Learn how the NBA has grown its data strategy to support a growing product set and in so doing has evolved its thinking beyond the traditional definition of what it means to be a member.
A Trail Runner's Steep Climb on a Mountain of Data
The trail running community has been rapidly growing over the past decade. Along with it, a vast amount of data is being collected. Data availability has the potential to support monitoring and evaluation of runners' performance at scale, two activities that have traditionally required domain knowledge. In this talk, I will outline some of the opportunities that data and analytics offer to trail runners.
Importance of Inclusion, Empowerment, Ownership: The Future of Women’s Professional Hockey
Team owner and league governor Johanna Boynton pulls back the curtain to show how the Premier Hockey Federation (PHF) is approaching the current sports landscape where player empowerment, fan engagement, and value-based partnerships have never been more important.
Bringing together the leading figures in sports analytics, business, and technology.
