The sports industry has experienced tremendous growth over the last ten years—but the growth hasn’t come from a single source. New companies, industries, and entire sports leagues have entered the fray, and transformed an already burgeoning industry. What does it take to succeed as an entrepreneur in sports? How can ideas attract capital in a more-competitive-than-ever environment? This panel will discuss the existing and emerging field of sports entrepreneurship, new areas of innovation, challenges entrepreneurs face, attractive areas for investments, and techniques for building successful sports businesses.